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September 22, 2022

Implement an Effective Enterprise Analytics Strategy

Too often, business decisions are made without the use of data. Enterprises of all sizes need to implement an effective enterprise analytics strategy in order to make informed decisions that will help them improve their… Continue Reading

September 12, 2022

Goodbye, Dashboards!

When I started my career, I was working with a fast growing B2B SaaS company. They had just started to build out their operations team and I was the first junior analyst hire they made.… Continue Reading

August 18, 2022

Accelerate Sales Engagement with Analytics

Sales engagement analytics can bring game-changing opportunities. Your sales team can boost productivity with a sales engagement platform, but performance and revenue growth don't stop here. Analytics adds momentum to your sales outreach with intelligent… Continue Reading

October 21, 2021

What is a Data Dictionary? Definition and Examples

What is a Data Dictionary? A Data Dictionary is a central source of knowledge for your business that describes data- what each data point mean, its relationship with other data points, business impact, usage and… Continue Reading

June 25, 2021

What is Test Marketing? Definition and Examples

Introduction According to Time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focus on customers is the key to a successful… Continue Reading

June 23, 2021

What is Retail Analytics?

Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants’ decision-making process. The discipline encompasses several granular fields to create a broad picture of a retail business’… Continue Reading

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