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October 21, 2021

What is a Data Dictionary? Definition and Examples

What is a Data Dictionary? A Data Dictionary is a central source of knowledge for your business that describes data- what each data point mean, its relationship with other data points, business impact, usage and… Continue Reading

June 25, 2021

What is Test Marketing? Definition and Examples

Introduction According to Time, the average attention span of a customer is 8 seconds. So creating something unique and catchy is difficult. Jeff Bezos says that focus on customers is the key to a successful… Continue Reading

June 23, 2021

What is Retail Analytics?

Retail analytics focuses on providing insights related to sales, inventory, customers, and other important aspects crucial for merchants’ decision-making process. The discipline encompasses several granular fields to create a broad picture of a retail business’… Continue Reading

June 7, 2021

Data Analytics Jobs and Market Study in 2022

Towards the end of 2016, the data analytics jobs market was booming, with some companies struggling to fill open positions. As data analytics is just beginning to gain mainstream momentum, more companies will be looking… Continue Reading

April 29, 2021

Importance of doing a Closed Lost Analysis in SaaS?

In today’s B2B SAAS market, closed lost analysis is often seen as of secondary importance to closed won analysis. However, the reality is that closed lost transactions are just as important in order for the… Continue Reading

April 28, 2021

Who is a Marketing Analyst?

A Marketing Analyst is responsible for analyzing data from a variety of sources to build marketing strategies and campaigns. The data they analyze may range from product reviews to industry trends. They collect this information… Continue Reading

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