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To evaluate any marketing strategy- you need to look at data-driven marketing metrics and associate them with revenue goals. There are many examples of organizations that do not have a target for their marketing metrics.… Continue Reading
Data Visualization tools for Enterprises The process of data visualization is complex, and the tools to create it are equally nuanced: There is such a huge variety available, it’s hard to make sense of them… Continue Reading
Business Intelligence Vs Conversational Business Intelligence? Business Intelligence is a term that is thrown around a lot in today’s business world, but what do we really know about it? Today’s digital tools have made it… Continue Reading