Marketing Jobs and Certifications

Marketing Jobs and Certifications

April 27, 2021

There are a lot of different aspects to marketing jobs and it can be difficult at first to see where your skills might apply. You might know that you want a marketing job, but not what kind. Of course, there’s also the question of where such a job would be available. The truth is that marketers can work in almost any industry – including the nonprofit sector or public service – so it’s just a matter of figuring out which one interests you most and finding an open position within that organization.

Types of Marketing Jobs

Before you do any of that, however, it’s important to get an in-depth look at what digital marketing actually is. The best place to start doing this is with this article, which outlines everything from the different types of jobs to the various skills involved. But if you’re reading this because you already have a background in something that seems applicable, here’s a breakdown of some particular areas that digital marketers can find themselves working in:

  1. Online Advertising

Online advertising, refers to all the activities required to get people to visit your website or other marketing channels. It’s a mix of content creation and community building along with Facebook advertising strategies and more. It also includes search engine optimization (SEO), social media management, and more. The term “advertise” is used loosely by many people who assume all you have to do is post something online in order to be considered an ad, but this isn’t the case.

  1. Content and Community Management

Content creation often seems like a mystery to people who aren’t marketers, but it can also be its own form of art. There are people creating social media posts, blog articles, e-books, and other types of content on behalf of big-name brands every day, but this is also a function that can be outsourced to smaller companies as well. This is a great area for digital marketers who like to write well or in different voices.

  1. SEO / SEM (Search Engine Marketing)

SEO and SEM are two different functions. SEO is responsible for ensuring the website you’re developing or managing is set up in a way that will help it come up in relevant searches, while SEM refers to the actually paid ads you’ll find when doing a search. Paid ads will often show up at the top of the page, but if you scroll down, you’ll also find organic results (i.e., those that didn’t pay to have them).

  1. Project Management

Project management is not as closely related to digital marketing as some of the other positions are, but it’s still a valuable skill to have for any business. Digital marketers often work on multiple projects at once, so they should be familiar with how to manage teams effectively and how to keep projects moving forward. This is also a great area for people who like to be creative in their work but don’t necessarily want to develop new social media strategies or write blog posts for clients.

  1. Analytics

As an online marketing manager, you’ll need to be familiar with analytics as well as the types of questions you can ask of the data. If you’re looking to learn more about this aspect of digital marketing, check out our article here. Understanding data is key when it comes to marketing since you can uncover the latest trends about the market and understand customer behavior more closely with the help of excellent tools which makes it super easy for marketers to quickly analyze and present data. Learn more here.

  1. Social Media Management

Social media management is a big area for digital marketers and requires both a creative mindset as well as business smarts to do well. If you’re interested in this area specifically, check out this article on becoming a social media manager.

  1. Marketing Research

Marketing research is a specialized area of digital marketing that involves asking questions about consumers and then developing responses to those questions. Digital marketers who are interested in this area should research certain types of consumer information (e.g., gender, age, marital status) and then create an effective message based on that knowledge. This is a good way to make use of your data analysis skills as well as your creative team experience!

  1. Graphic Design and Web Development

Graphic design isn’t a specific area of digital marketing, but it’s a skill that will help you with many of the other areas. It’s also important to remember that graphic design evolves. What it is today might be completely different in five years, so if you’re interested in a career in which your skills might not be relevant for a while, then the best option may be to develop them now.

  1. Video Production

Video production is another skill that’s not specific to digital marketing, but it’s one that will help you if you’re thinking of working as a content creator or digital marketing manager. It might also become more relevant in the future since video is quickly becoming the preferred way of consuming information.

  1. Copywriting / Copyediting

Copywriting and copyediting are two different things, but they both involve writing (or editing) persuasive messages that will help your company’s sales. Copywriters are also called “creative writers” because this is an important way for them to help their clients with the content creation process. Copyeditors review the text to make sure it meets certain standards and doesn’t contain any grammar errors.

Data-driven Marketers

Marketers are usually good at understanding psychology and are confident communicators, making them perfect for a career in sales. However, if you lean toward the logical side of things and prefer to be objective rather than subjective, there are other career paths you can pursue. Marketing careers involve looking at statistics and data related to consumer behavior and figuring out how to use that information for the benefit of an organization. This is especially true for those who work with large brands on media campaigns.

The need of the hour is to make data-driven decisions, marketers who are data-driven in their approaches are very much in demand. If you have the aptitude and willingness to work with data at all sequence of your career, then make sure that you are updated with the current trends in the industry.

If you’ve made it this far, then we can assume that you’re interested in working in a marketing-related role. The next step is to figure out where to begin. With so many options, it can be overwhelming. Here are a few tips to help you get started-

There are a couple of options that you can go with. The first thing you need to do is to figure out which kind of role you would like to play. If you want to be employed as a content marketer, then look for a certification that focuses on writing and publishing content in different formats (e.g., social media, websites, newsletters, etc.). If you want to become a digital marketing manager, then look for certifications that focus on management.

For instance, if you want to be a social media manager, then look for a certification that focuses more on the management of social media channels and the creation of a brand’s social media strategy. This is why it’s important to figure out where you want to begin.

Top 5 Certifications for Marketers

Here are some important certifications which may help you make a career in marketing:

  1. Google Analytics Certification
    The important thing about Google Analytics is that it provides you with a wide range of information about your audience. For instance, if you want to know how many visitors use Facebook mobile or Twitter, then look for a certification such as Google’s Webmaster Certification.
  2. Google Adwords Certification
    Google Adwords certification is a step above the Google Adwords certification. One of the main things that make it more attractive is the fact that it’s offered by one of the most prestigious organizations in advertising: Google. This means that you can be assured of getting a lot of exposure and recognition as well as a hands-on experience for your efforts.
  3. HubSpot Content Marketing Certification
    Content is king in today’s digital world and content marketing is a core pillar of an effective digital marketing strategy. A content marketing certification is one of the most sought-after certifications in digital marketing. According to HubSpot, it’s one of the few certifications that will help you get a competitive advantage over others in your field.
  4. HubSpot Inbound Marketing Certification-
    HubSpot through its academy also offers a course to help you understand the inbound marketing best practices. By taking this certification you will learn about the new strategies in digital marketing and how to implement them effectively.
  5. Hootsuite Social Media Marketing Certification-
    The social media marketing certification from Hootsuite helps master the skills of digital promotion and also the practice of measuring audience response.

These are some of the best digital marketing certifications in 2021. The digital marketing industry is growing rapidly, as a result, it becomes pivotal for you to be updated with the latest certifications offered by leading agencies. Apart from certifications, you should also learn from industry experts and practitioners. You can sign up for online classes on many topics in digital marketing that will help you learn more about the industry.


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